Video Girl Scavenger Hunt: Lights, Barbie, Action!

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OFFICIAL RULES

NO PURCHASE IS NECESSARY TO PARTICIPATE OR WIN.

TIME AND PLACE: the Barbie® Video Girl™ Scavenger Hunt (“the Promotion”) will take place from 7/20/10 until 7/23/10, at various locations in four U.S. cities (San Francisco on 7/20 10:00 a.m. – 5:00 p.m. Pacific Time, Los Angeles on 7/21 10:00 a.m. – 5:00 p.m. Pacific Time, Chicago on 7/22 10:00 a.m. – 5:00 p.m. Central Time,  and New York on 7/23 10:00 a.m. – 5:00 p.m. Eastern Time).

SPONSOR: Mattel, Inc., 333 Continental Blvd., El Segundo, CA  90245 (“Sponsor”).

ELIGIBILITY: The Promotion is open to any person 18 years of age or older.

Employees, officers and directors of Sponsor, affiliated and subsidiary companies, advertising and promotional agencies and suppliers of promotion materials and services and any other entity engaged in any way in the development, production, printing, distribution or execution of the Promotion (collectively “Promotion Entities”) and members of the immediate family or household of such individuals are not eligible. (“Immediate family” means spouse and parents, siblings and children and their spouses, whether or not residing with the ineligible individual.)

THE PROMOTION: The Promotion will consist of live events in various locations in each of the four cities on the dates listed. You have to be present to win. There is NO PURCHASE NECESSARY TO PARTICIPATE IN THE PROMOTION OR WIN A PRIZE.

TO PARTICIPATE Follow Barbie® on Twitter (@BarbieStyle) and foursquare (foursquare.com/user/BarbieStyle) between 10:00 a.m. and 5:00 p.m. local time in each city listed below to get clues about the location of each event which will be changing throughout the day.  The first person to appear at the location and show the Street Team (promotion crew hired by the Sponsor) one of the following: 1) something pink; 2) their mobile phone showing either a) a foursquare check-in at the location or b) an original Barbie® tweet of the clue, will be the winner of the prize at that location. In case of several simultaneous entries, the winner selection will be at the discretion of the Street Team.

Your confirmation as a winner is subject to age verification by the Street Team.  If the first winner is determined to be ineligible because of age the Street Team will call a second chance competition to award the prize to an eligible alternative winner.

PRIZES: Total of 14 prizes. Approximate retail values (“ARV”) and details are below.

13 Prizes:

• Thirteen (13) Barbie® Video Girl™ dolls (ARV $50.00 each).

1 (one) Grand Prize:

• One (1) Barbie® Video Girl™ doll (ARV $50.00) + one (1) iHome® Barbie™ pink docking station for iPod® (ARV $125.00) = total ARV $ 175.00

Total ARV: $825.00

Limit: Limit 1 (one) prize per person.

The prizes are as stated and no cash alternative will be offered.  The Sponsor reserves the right to award additional or alternative discretionary prizes.

GENERAL CONDITIONS:

Except where prohibited by law, entry and acceptance of prize constitute permission to use each winner’s name, prize won, hometown, likeness,photographs, and statements for purposes of advertising, promotion and publicity (including online posting) in any and all media now or hereafter known throughout the world in perpetuity, without additional compensation, notification or permission. Furthermore, Sponsor and/or its agents may film, record and/or take photographs before/during/after the Promotion, and may use the resulting footage, recordings or photographs for a range of purposes, including, without limitation, for marketing and promoting Sponsor and/or its promotion partners/agents and their respective products and services.

The live events in the course of the Promotion will be photographed and/or videotaped by the Sponsor, all persons appearing in the photo/video will be required to sign a Release form for possible use of their name, voice and likeness by the Sponsor.

All persons, by participating in this Promotion, agree to be bound by these Official Rules and the decisions of the Sponsor and independent judging organization shall be final and binding.

RELEASES: Participants agree to release, defend and hold harmless Promotion Entities as well as the employees, officers, directors and agents of each, from all claims and all liability, claims or actions of any kind whatsoever for injuries, damages or losses of any kind to persons (including death) and property which may be sustained in connection with either directly or indirectly, 1) the awarding, receipt, ownership, use or misuse of a prize awarded herein; or 2) participation in the Promotion or any prize related activities, including but not limited to traveling to or from any prize related activity.  Sponsor is not responsible if the Promotion cannot take place or if any prize cannot be awarded due to travel cancellations, delays or interruptions due to acts of God, acts of war, natural disasters, weather or acts of terrorism. Winners assume all liability for any injury or damage caused or claimed to be caused, by participation in this Promotion or use or redemption of any prize. Promotion Entities assume no liability or responsibility in connection with the safety or performance of any prize awarded hereunder nor in connection with any warranty or representation therewith.

By participating in the Promotion, participant affirms that they have read, understand and accepted these Official Rules.  The laws of California apply to and govern this Promotion, and any claims must be raised and resolved in the California.  Any information collected by participating in the Promotion shall be used only in a manner consistent with these Official Rules and the Sponsor’s privacy policy found at http://www.everythinggirl.com/common/policy.aspx?site=barbie.

The Sponsor reserves the right to cancel or modify the Promotion, if fraud, technical failures or any other factor beyond Sponsor’s reasonable control impairs the integrity of the Promotion, as determined by Sponsor in its sole discretion. In such event, Sponsor reserves the right to award any prize at random from among the eligible, non-suspect participants up to the time of the impairment. The Sponsor is not responsible for error, omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions of any kind, or inaccurate transmission of, or failure to receive entry information by Sponsor on account of technical problems or traffic congestion on the Internet or at any web site or any combination thereof. Sponsor is also not responsible for any injury or damage to an entrant’s or any other person’s computer related to or resulting from playing or downloading any materials in the Promotion.